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EvoGlobe symbol transformed into a growth ribbon, from starting point to upward trajectory.
B2B growth consultancy

Let's build a growth system that works for your business.

We help SMEs, mid-sized companies and technology businesses accelerate their growth through strategy, marketing and AI genuinely focused on results.

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Our approach

Growth doesn't come from a series of actions. It comes from one coherent system.

Every strategy is built around the company's real context: its market, resources, maturity and ambitions. No template is duplicated from one client to another.

  1. Step 01

    Understand

    Market, target audience, offer, sales cycle and the company's real constraints.

  2. Step 02

    Prioritize

    Choose the levers that truly matter instead of piling them up.

  3. Step 03

    Deploy

    Implement the strategy with a clear method and precise milestones.

  4. Step 04

    Measure & improve

    Track what matters and adjust continuously, with human oversight.

Services

Four formats, tailored to your situation.

Scope, the expertise mobilized and deliverables are defined after a scoping conversation — never applied as a standard checklist.

Every strategy is designed around your context, your market, your resources, your sales cycle and your ambitions.

Your outsourced marketing department

01

Marketing leadership, coordinated execution and monthly steering — without building a full in-house team from day one.

  • A single point of contact overseeing your entire marketing
  • Actions tied to specific business objectives
  • A more consistent presence on the right channels
  • A tracked pipeline and decisions driven by results
See full details

Who it's for

SMEs and B2B companies without an in-house marketing lead, or whose current resources aren't enough to structure and execute a full strategy.

Our role

EvoGlobe becomes the coordination point for your marketing. We set priorities, organize actions, mobilize the right expertise and track results.

Format

Tailored monthly engagement, with a steering committee and reporting.

What's included

  • Initial diagnostic and 90-day roadmap
  • Positioning, messaging and marketing plan
  • Editorial planning and creation of priority content
  • Lead generation: inbound, outbound, co-marketing and targeted campaigns
  • Website, landing pages and SEO/AEO/GEO visibility
  • Task automation and tool integration
  • Coordination of vendors and partners
  • Dashboard, monthly reporting and priority arbitration
Assess your marketing needs →

An outside perspective to unlock your marketing

02

An audit, a roadmap and hands-on support to turn an existing marketing team into a growth engine.

  • Clear priorities aligned with leadership
  • A more autonomous, better-structured team
  • An action plan ready to execute
  • Measured results and continuous adjustments
See full details

Who it's for

Companies that already have a marketing team or resources, but are facing disappointing results, scattered priorities, a repositioning, or a shifting market.

Our role

EvoGlobe's consulting doesn't stop at generic recommendations. We analyze what's holding you back, clarify the decisions to be made, build an action plan you can present to leadership, and support the team through implementation.

Format

One-off audit, strategic sprint, or ongoing monthly support.

What's included

  • Audit of strategy, channels, content and tools
  • Analysis of the market, competitors and customer expectations
  • Clarifying positioning and value proposition
  • Diagnostic of the acquisition and conversion funnel
  • Prioritizing actions by impact and feasibility
  • 3-, 6- or 12-month roadmap
  • Working sessions and monthly check-ins with the team
  • KPI definition and regular performance reviews
Request a diagnostic →

Marketing AI Lab & automation

03

Your teams already have the talent. AI and automation give them the speed, consistency and capacity to do more with the same resources.

  • Fewer manual tasks and duplicate data entry
  • Consistent methods across team members
  • Better quality and faster execution
  • Tools configured for your use cases, ready to use the next day
See full details

Who it's for

B2B marketing and sales teams, independents and growing companies who want to embed AI into their real processes, without adding another layer of unnecessary tools.

Our role

We start from the tasks your teams actually perform. Workshops and projects are built around your real use cases: content, prospecting, qualification, reporting, documentation, scheduling or customer follow-up.

Format

Workshop, hands-on training, automation audit, or deployment project.

What's included

  • Mapping repetitive tasks and time drains
  • Prioritizing use cases by impact, risk and feasibility
  • Hands-on workshops on AI tools applied to marketing and sales
  • Building reusable prompts, assistants and templates
  • n8n or Make workflows connected to your existing tools
  • Automated scoring, personalization, follow-ups, onboarding and reporting
  • Process documentation and usage guidelines
  • Adoption support and impact measurement
Set up an AI Marketing Lab →

AI training for your marketing and sales teams

04

A program built from an audit of your context and your participants' profiles — never a generic module applied to every team.

  • Upfront diagnostic of your context and real use cases
  • Participant questionnaire to tailor the format and pace
  • Certified trainers (RNCP, Harvard University) with hands-on field experience
  • Skills you can apply the very next day
See full details

Who it's for

B2B marketing and sales teams who want to bring AI into their daily practice, whatever their starting level.

Our role

We audit your context and each participant's profile (a professional and psychological questionnaire) to design a genuinely tailored format, then train your teams on real use cases.

Format

Hands-on training, in person or remote, in half-day or full-day sessions, based on your availability.

What's included

  • Context audit and participant questionnaire
  • Personalized program based on your team's goals and level
  • Hands-on workshops on real use cases (prospecting, content, reporting...)
  • Trainers certified RNCP39108 and Harvard University
  • Reusable materials and prompts after training
  • Post-training follow-up and adoption tracking
Discover our AI training →
Expertise

The levers we bring inside every engagement.

Combined based on each client's context — never sold as standalone, off-the-shelf services.

Marketing strategy & market research

Making the right decisions before investing in channels.

  • Market, segment and competitor analysis
  • Clarifying positioning and value proposition
  • Channel prioritization based on real potential
  • Actionable 3-12 month roadmap

Branding & positioning

Building a brand that's clear, distinctive and credible.

  • Clear, differentiating brand message
  • Verbal identity and credibility proof points
  • Consistency across every touchpoint
  • Positioning tested against the market

Qualified lead generation

Building a flow of opportunities aligned with your sales cycle.

  • Inbound, outbound and targeted campaigns
  • Contact qualification and scoring
  • Structured conversion funnel
  • Pipeline tracking through to close

Partner marketing & co-marketing

Turning your partnerships into a lever for credibility and acquisition.

  • Partner mapping and prioritization
  • Co-branded actions and content
  • Joint webinars and campaigns
  • Shared results reporting

Content creation

Making your expertise visible and useful at every stage of the buyer journey.

  • Editorial pillars built on expertise
  • Formats suited to each stage of the journey
  • Lead magnets and high-value content
  • Editorial calendar driven by objectives

Website & SEO/AEO/GEO

Turning your website into a tool for visibility, proof and conversion.

  • User-centered content architecture
  • Technical and semantic optimization
  • Structured answers for AEO
  • Visibility in generative AI (GEO)

Online advertising

Accelerating visibility and testing messages with a controlled budget.

  • Targeted SEA, social and display campaigns
  • Message testing on a controlled budget
  • Ongoing optimization of acquisition cost
  • Return tracking by channel

Automation & AI

Reducing repetitive tasks and making processes more reliable.

  • Mapping repetitive tasks
  • n8n or Make workflows on your tools
  • Reusable prompts, assistants and templates
  • Documentation and guided adoption

International development

Adapting strategy to the market, buyers and local practices.

  • Market research and on-the-ground validation
  • Adapting positioning and proof points
  • Channel selection based on the local market
  • Managed in French, English or Russian
Client cases

Concrete results, for real situations.

Anonymized case · B2B IT services SME

Turning technology partnerships into an acquisition channel

5–7 SQLs generated every month
Annualized run rate equivalent to 60–84 SQLs if the pace holds — a projection, not a measured result.

Context

The company had several technology partnerships, but the relationships and joint initiatives remained occasional, with no regular marketing or sales strategy behind them.

Objectives

Strengthen trust with priority partners; reinforce the company's standing as a market expert; create a recurring flow of qualified leads.

Actions taken

Partner mapping and prioritization, dedicated value proposition, co-marketing calendar, webinars and co-branded content, coordinated communications, lead qualification and follow-up, shared reporting.

Results achieved by EvoGlobe
  • Preferred partner status secured with targeted software vendors
  • 5 to 7 qualified SQLs generated every month
  • Partner relationships structured around a recurring co-marketing calendar
  • Stronger expert positioning with prospects and across the ecosystem
  • Sales pipeline fed with no additional in-house hires

The monthly figures are observed results. The annual projection is a mathematical extrapolation, presented as such.

Anonymized case · Mobile app, tourism

Validating an app before its large-scale launch

2–5 requests received per day via the app
Estimated monthly volume of 60 to 150 requests based on the observed pace.

Context

The app was in its test phase: the goal wasn't maximum volume, but attracting enough real users to validate the concept and the diversity of use cases.

Objectives

Attract genuine demand without overwhelming the team or the product; observe usage patterns and friction points; validate the relevance of the service before a major investment.

Actions taken

Search intent mapping, user-centered content architecture, technical and semantic optimization, structured answers for AEO, optimization for generative AI pickup (GEO), structured data and trust signals, tracking of incoming requests.

Results achieved by EvoGlobe
  • 2 to 5 qualified requests received per day via the app
  • Acquisition achieved with zero paid advertising campaigns
  • Visibility in search engines and select generative AI answers (AEO/GEO)
  • Real use cases collected ahead of the large-scale launch
  • Content architecture and trust signals structured by EvoGlobe

The monthly volume is an estimate derived from the observed daily pace.

Anonymized case · IT company repositioning

Testing a new positioning through inbound marketing

150+ LinkedIn followers and 15 leads in 3 months
Average of 5 leads and 50+ followers per month over the test period.

Context

The company was evolving its positioning. It needed to gain visibility, build credibility, and above all confirm that the new message sparked genuine commercial interest.

Objectives

Make the new positioning clear; attract an audience matching the new target segments; generate leads while testing which topics resonated most.

Actions taken

Clarifying the message and supporting proof points, editorial pillars built on technical expertise, high-value interactive lead magnets, landing pages and qualification forms, LinkedIn content calendar, analysis of the best-performing topics and formats.

Results achieved by EvoGlobe
  • 150+ LinkedIn followers and 15 qualified leads generated in 3 months
  • At least 5 qualified leads per month over the test period
  • Best-performing topics and formats identified
  • Message and positioning clarified by EvoGlobe, validated by the market
  • Editorial foundation structured to accelerate the content strategy

Averages calculated over three months. Follower growth is not presented as the direct cause of the leads.

Anonymized case · Freelance coaching network

Automating acquisition and coordination for a coaching network

70–80% of administrative steps automated (target)
Performance targets to be validated after 6 to 8 weeks of use — not yet observed results.

Context

Requests came in through Google Forms. The brochure, fact sheets, scheduling, coach assignment and summary reports were all handled manually — a process that became hard to track with several partner coaches.

Objectives

Reduce administrative time; centralize prospect information; assign each lead to the right coach; make follow-ups, appointments and reports more reliable.

Workflow deployed (n8n)

Form connected via webhook, automatic brochure delivery, record created in Notion/Airtable, qualification and scoring, assignment to the coach by specialty, automatic time slots and reminders, structured summary report generated by AI then validated by a human, tracking log.

Targets defined by EvoGlobe
  • 100% of requests centralized automatically
  • Requests handled in under 5 minutes
  • Assigned to the right coach in under 10 minutes
  • 2 to 4 administrative hours saved per week
  • Complete workflow designed and deployed by EvoGlobe (n8n + Notion/Airtable)

These figures are proposed performance targets, not observed results — to be confirmed after deployment.

International

A strategy doesn't copy from one market to the next.

Every market has its own norms, expectations and buying behaviors. We adapt the positioning, messaging, proof points and channels rather than duplicating an existing strategy.

  • Market validation before any major investment
  • Positioning, messaging and channels adapted to each market
  • French content written for native professional use
Working languages
Français English Русский
FranceCore market — native content, full positioning and direct oversight.
CanadaPositioning and channels adapted to the French- and English-speaking North American market.
United Arab EmiratesMarket validation and initial business development levers.
Frequently asked questions

What we're asked most often.

Is it really tailored to us?
Yes. Every strategy starts from your context: market, resources, sales cycle and ambitions. We don't reuse a standard plan from one client to the next.
How does a project start?
With a conversation about your current situation and your goal. We then recommend the most relevant way forward, with or without a full engagement.
Do you work outside France?
Yes, we already support companies in France, Canada and the United Arab Emirates, adapting the strategy to each market.
What languages can you work in?
French, English and Russian, both spoken and written, for content aimed at these markets.
How is AI used?
To make research, content production, personalization and results tracking more reliable, always under human supervision.
Can we start with a one-off engagement?
Yes. A positioning audit, a market study, an automation diagnostic or a website overhaul can be a first step before a broader engagement.

Let's talk about your project

Tell us about your market, your ambitions and your main blocker. We'll show you the most relevant way forward.

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