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EvoGlobe symbol transformed into a ribbon of growth, from starting point to upward trajectory.
B2B growth consultancy

Build a growth system that works in the French market.

We help international B2B companies enter and grow in the French market through tailored strategy, marketing and AI-driven execution.

Discuss your France expansion See our approach

Trusted by

Projects and coordination in French, English or Russian. Content aimed at the French market is written and adapted for a native French business audience.

Our approach

Growth doesn't come from a series of actions. It comes from one coherent system.

Every strategy is built around the company's real context: its market, resources, maturity and ambitions. No template is duplicated from one client to another.

  1. Step 01

    Understand

    Market, audience, offer, sales cycle and the company's real constraints.

  2. Step 02

    Prioritise

    Choosing the levers that genuinely matter rather than accumulating them.

  3. Step 03

    Deploy

    Rolling out the strategy with a clear method and precise milestones.

  4. Step 04

    Measure & improve

    Tracking what matters and adjusting continuously, under human supervision.

Services

Four formats, based on your situation.

Scope, expertise involved and deliverables are defined after a scoping conversation — never applied as a standard list.

Every strategy is designed around your context, your market, your resources, your sales cycle and your ambitions.

Your outsourced marketing department

01

One marketing lead, coordinated execution and monthly steering — without building a full in-house team right away.

  • A single point of contact steering all of marketing
  • Actions tied to precise commercial objectives
  • A more consistent presence on the right channels
  • A tracked pipeline and decisions based on results
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Who it's for

SMEs and B2B companies entering France without an internal marketing lead, or whose current resources aren't enough to structure and execute a full strategy.

Our role

EvoGlobe becomes your marketing coordination point. We set priorities, organise actions, mobilise the right expertise and track results.

Format

Custom monthly engagement, with a steering committee and reporting.

What's included

  • Initial diagnostic and 90-day roadmap
  • Positioning, messaging and marketing plan
  • Editorial planning and priority content creation
  • Lead generation: inbound, outbound, co-marketing and targeted campaigns
  • Website, landing pages and SEO/AEO/GEO visibility
  • Task automation and tool integration
  • Coordination of vendors and partners
  • Dashboard, monthly reporting and priority arbitration
Assess your marketing needs →

An outside perspective to unblock your marketing

02

An audit, a roadmap and hands-on support to turn an existing marketing team into a growth engine.

  • Clear priorities shared with leadership
  • A more autonomous, better structured team
  • An action plan ready to execute
  • Measured results and continuous adjustments
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Who it's for

Companies that already have a marketing team or resources, but are facing a lack of results, scattered priorities, a repositioning, or a market shift.

Our role

EvoGlobe consulting doesn't stop at general recommendations. We analyse what's blocking progress, clarify the decisions to be made, build an action plan presentable to leadership, and support the team through implementation.

Format

One-off audit, strategic sprint or monthly engagement.

What's included

  • Audit of strategy, channels, content and tools
  • Analysis of the market, competitors and customer expectations
  • Clarifying positioning and value proposition
  • Diagnosis of the acquisition and conversion funnel
  • Prioritising actions by impact and feasibility
  • 3, 6 or 12-month roadmap
  • Working sessions and monthly check-ins with the team
  • Defining KPIs and regular performance reviews
Request a diagnostic →

Marketing AI Lab & automation

03

Your teams have the talent. AI and automation give them the speed, consistency and capacity to do more with the same resources.

  • Fewer manual tasks and duplicate entries
  • Consistent methods across the team
  • Better quality and faster execution
  • Tools configured for your use cases, usable from day one
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Who it's for

B2B marketing and sales teams, independents and growing companies who want to embed AI into their real processes, without adding a layer of unnecessary tools.

Our role

We start from the tasks your teams actually perform. Workshops and projects are built around your use cases: content, prospecting, qualification, reporting, documentation, meetings or client follow-up.

Format

Workshop, hands-on training, automation audit or deployment project.

What's included

  • Mapping of repetitive tasks and time drains
  • Prioritising use cases by impact, risk and feasibility
  • Hands-on workshops on AI tools applied to marketing and sales
  • Creating reusable prompts, assistants and templates
  • n8n or Make workflows connected to your existing tools
  • Automated scoring, personalisation, follow-ups, onboarding and reporting
  • Process documentation and usage guidelines
  • Adoption support and impact measurement
Organise an AI Marketing Lab →

Market Entry France

04

Entering France isn't about translating your existing strategy. It's about validating demand, adapting your positioning and choosing the right channels.

  • A better-documented go / no-go decision
  • A positioning that is clear and credible locally
  • A realistic, sequenced and measurable launch plan
  • Early market signals before investing at scale
View full details

Who it's for

International companies looking to grow in France.

Our role

EvoGlobe helps reduce assumptions before a major investment. We study the market, test your positioning against local reality, adapt your messaging and set up an initial visibility and acquisition system.

Format

Market diagnostic, go-to-market sprint or ongoing local support.

What's included

  • Desk research and on-the-ground market validation
  • Analysis of competitors, segments and buyer expectations
  • Adapting positioning and value proposition
  • Localising messaging, content and proof points
  • Choosing acquisition channels suited to the French market
  • Go-to-market plan and launch roadmap
  • First content, landing pages and test campaigns
  • Project management in English, French or Russian
Prepare your market entry →
Expertise

The levers used inside every engagement.

Combined according to the client's context — never sold as standalone standardised services.

Marketing strategy & market research

Making the right decisions before investing in channels.

  • Analysis of the market, segments and competition
  • Clarifying positioning and value proposition
  • Prioritising channels by real potential
  • Actionable 3-12 month roadmap

Branding & positioning

Building a brand that is clear, differentiated and credible.

  • Clear, differentiating brand message
  • Verbal identity and proof of credibility
  • Consistency across every touchpoint
  • Positioning tested against the market

Qualified lead generation

Creating a flow of opportunities aligned with your sales cycle.

  • Inbound, outbound and targeted campaigns
  • Contact qualification and scoring
  • Structured conversion funnel
  • Pipeline tracking through to close

Partner marketing & co-marketing

Turning your partnerships into a lever for credibility and acquisition.

  • Partner mapping and prioritisation
  • Co-branded actions and content
  • Joint webinars and campaigns
  • Shared results reporting

Content creation

Making your expertise visible and useful at every stage of the buyer journey.

  • Editorial pillars grounded in expertise
  • Formats adapted to each journey stage
  • High-value lead magnets and content
  • Editorial calendar driven by objectives

Website & SEO/AEO/GEO

Turning the website into a tool for visibility, proof and conversion.

  • User-centred content architecture
  • Technical and semantic optimisation
  • Structured answers for AEO
  • Visibility in generative AI (GEO)

Online advertising

Accelerating visibility and testing messages on a controlled budget.

  • Targeted SEA, social and display campaigns
  • Message testing on a controlled budget
  • Continuous acquisition cost optimisation
  • Return tracking by channel

Automation & AI

Reducing repetitive tasks and making processes more reliable.

  • Mapping of repetitive tasks
  • n8n or Make workflows on your tools
  • Reusable prompts, assistants and templates
  • Documentation and supported adoption

International development

Adapting strategy to the market, buyers and local practices.

  • Market research and on-the-ground validation
  • Adapting positioning and proof points
  • Choosing channels suited to the local market
  • Project management in French, English or Russian
Case studies

Concrete results, for real situations.

Anonymised case · B2B IT services SME

Turning technology partnerships into an acquisition channel

5–7 SQL leads generated every month
Annualised run-rate equivalent to 60–84 SQLs if the pace is maintained — a projection, not a measured result.

Context

The company had several technology partnerships, but the relationships and joint actions remained occasional, without a regular marketing and sales strategy.

Objectives

Strengthen trust with priority partners; improve the company's perception as a market expert; create a recurring flow of qualified leads.

Actions taken

Partner mapping and prioritisation, dedicated value proposition, co-marketing calendar, webinars and co-branded content, communication coordination, lead qualification and follow-up, shared reporting.

Results delivered by EvoGlobe
  • Preferred-partner status secured with targeted vendors
  • 5 to 7 qualified SQL leads generated per month
  • Structured partner relationships with a recurring co-marketing calendar
  • Stronger expert perception among prospects and the wider ecosystem
  • Sales pipeline fed without additional internal hiring

The monthly figures are observed results. The annual projection is a mathematical extrapolation, presented as such.

Anonymised case · Mobile app, tourism

Validating an app before a large-scale launch

2–5 requests received per day via the app
Estimated monthly volume of 60 to 150 requests based on the observed pace.

Context

The app was in its testing phase: the goal wasn't maximum volume, but attracting enough real users to validate the concept and the range of use cases.

Objectives

Attract real demand without overwhelming the team or the product; observe usage and friction points; validate the service's relevance before a major investment.

Actions taken

Mapping of search intent, user-centred content architecture, technical and semantic optimisation, structured answers for AEO, optimisation for generative AI reuse (GEO), structured data and trust signals, tracking of requests received.

Results delivered by EvoGlobe
  • 2 to 5 qualified requests received daily through the app
  • Acquisition achieved with zero paid advertising
  • Visibility in search engines and select generative AI answers (AEO/GEO)
  • Real use cases collected ahead of the full-scale launch
  • Content architecture and trust signals structured by EvoGlobe

The monthly volume is an estimate derived from the observed daily pace.

Anonymised case · IT company repositioning

Testing a new positioning through inbound marketing

150+ LinkedIn followers and 15 leads in 3 months
Average of 5 leads and 50+ followers per month over the test period.

Context

The company was evolving its positioning. It needed to gain visibility, strengthen credibility and, above all, verify that the new message triggered genuine commercial interest.

Objectives

Make the new positioning understood; attract an audience matching the new targets; generate leads while testing the most effective topics.

Actions taken

Clarifying the message and proof points, editorial pillars grounded in technical expertise, high-value interactive lead magnets, landing pages and qualification forms, LinkedIn content calendar, analysis of the best-performing topics and formats.

Results delivered by EvoGlobe
  • 150+ LinkedIn followers and 15 qualified leads in 3 months
  • Minimum 5 qualified leads per month during the test period
  • Most effective topics and formats identified
  • Messaging and positioning clarified by EvoGlobe, validated by the market
  • Editorial foundation built to accelerate the content strategy

Averages calculated over three months. Follower growth is not presented as the direct cause of the leads.

Anonymised case · Freelance coach network

Automating acquisition and coordination for a coach network

70–80% of administrative steps automated (target)
Performance targets to be validated after 6 to 8 weeks of use — not yet observed results.

Context

Requests came in through Google Forms. Brochure, records, scheduling, coach assignment and write-ups were all done manually — a process that became hard to manage with several partner coaches.

Objectives

Reduce administrative time; centralise prospect information; assign each lead to the right coach; make follow-ups, appointments and write-ups more reliable.

Workflow implemented (n8n)

Form connected via webhook, automatic brochure delivery, record created in Notion/Airtable, qualification and scoring, assignment to the coach by specialty, automatic slots and reminders, AI-structured write-up then human validation, tracking log.

Targets defined by EvoGlobe
  • 100% of requests centralised automatically
  • Follow-up within 5 minutes
  • Assignment to the right coach within 10 minutes
  • 2 to 4 hours of admin time saved per week
  • Full workflow designed and deployed by EvoGlobe (n8n + Notion/Airtable)

These figures are proposed performance targets, not observed results — to be confirmed after deployment.

France market

A strategy can't be copied from one market to another.

France has its own codes, expectations and buying behaviours. We adapt positioning, messaging, proof and channels rather than duplicating a strategy that worked elsewhere.

  • Market validation before any major investment
  • Positioning, messaging and channels adapted to French buyers
  • French content written for native, professional use
Working languages
Français English Русский
FrancePrimary market — native content, full positioning and direct oversight.
CanadaPositioning and channels adapted for the French- and English-speaking North American market.
UAEMarket validation and initial business development levers.
Frequently asked questions

What we get asked most often.

Is everything really tailored?
Yes. Every strategy starts from your context: market, resources, sales cycle and ambitions. We don't reuse a template from one client to another.
How does a project start?
With a conversation about your current situation and your objective. We then recommend the most relevant way forward, with or without a full engagement.
Do you only work in France?
No — alongside France, we also support clients already active in Canada and the UAE, adapting the strategy to each market.
Which languages can you work in?
French, English and Russian, both spoken and written for content aimed at these markets.
How is AI used?
To strengthen research, content production, personalisation and results tracking, always under human supervision.
Can we start with a one-off project?
Yes. A positioning audit, market study, automation diagnostic or website redesign can be a first step before a broader engagement.

Let's talk about your project

Describe your market, your ambitions and your main challenge. We'll tell you the most relevant way to move forward.

Book a 30-min call
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